How We Launched
A founder’s lived experience. A decade of trusted relationships. And a strategic PR vision that turned a personal mission into a national movement.
Cervical cancer kills nearly 1,000 Malaysian women every year — yet it is one of the most preventable cancers in existence. The barrier isn’t medicine. It’s silence, stigma, and a lack of trusted voices. Teal Asia was founded by survivor Selina Yeop Junior to change that. But a cause alone doesn’t become a movement. It takes the right people, the right networks, and the right strategy. That’s where Salina & Associates PR came in.
RM1,300,000
RM55,000 raised
150+
3 Iconic Landmarks
Selina Yeop Junior is not just a survivor. She is a market mover — a PR practitioner and thought leader with decades of invested relationships across Malaysia’s media, healthcare, corporate, and community sectors. Her track record of driving progressive causes gave Teal Asia instant credibility before a single event was held. Our role was to harness that network and architect it into a campaign. We didn’t build the trust — that trust already existed. We built the structure that could deploy it. Acting as strategic operator, we designed a deliberately paced, one-week campaign to coincide with the inaugural WHO World Cervical Cancer Elimination Day on 17 November 2025. While other countries marked it as a single-day observance, we stretched it across a full week — because repetition builds recall, and recall drives action.
Each part was built to support the same outcome: a campaign that felt credible, well-orchestrated, and capable of building momentum from day one.
We shaped the campaign around lived experience — making Teal Asia’s message feel human, urgent, and emotionally grounded. The framing moved the conversation from clinical awareness to genuine peer solidarity.
Selina’s connections across media, healthcare, corporate partners, and community circles were mobilised as a unified launch force. Without this network, Teal Asia would not have entered the public space with the credibility and breadth it did.
We secured and aligned sponsors — including Main Sponsor GWM Malaysia — alongside healthcare partners and community groups, ensuring the movement was resourced, backed, and visibly supported across sectors.
Within four months, our team built Teal Asia from the ground up — concept development, creative direction, sponsor engagement, partner collaboration, speaker curation, programme planning, and full on-ground execution. PR strategy was embedded at every stage, ensuring the movement launched with the right message reaching the right audiences through the right voices.
Our uniting partners across sectors who helped amplify impact and bring the campaign to life at scale.
The campaign transcended conventional health advocacy. Cervical cancer elimination became a shared societal commitment — discussed in boardrooms, sports courts, fashion showcases, and family gatherings. Within its first week, Teal Asia established itself as Malaysia’s most credible peer-to-peer platform for women’s health.
Bringing Teal Asia to Life
Moments from the week-long campaign
Teal Asia is not a campaign we executed. It is a movement we helped architect — because we understood that a founder’s personal mission, combined with the right network and the right strategy, is more powerful than any media budget. This is the kind of work Salina & Associates PR was built for.
