If you were driving around town in the morning or stuck in a jam after work early this year, chances are you may have seen a Volkswagen car housed in a transparent lorry right next to you! You may have also seen CIMB’s Tow truck boys giving out goodie bags and cash rebates whilst buying your groceries from the local supermarket or banking somewhere in town.

After CIMB Bank’s inaugural success with its’ Dream Deposit Campaign in 2006 and Dream Deposit Drive Campaign in 2007, CIMB is back again with the same campaign only with bigger and better prizes to win! The campaign which was opened to all CIMB customers ran for 4 months from March to June 2009.

Who wants a ride ?

CIMB Bank showcased a 3 ton lorry which housed the car of the month and toured the nation daily. Cars up for grabs were:

• March 2009 – Volkswagen New Beetle 1.6I
• April 2009 – Volkswagen Golf GTi 2.0I Turbo FSI
• May 2009 – Volkswagen EOS 2.0I TurboFSI
• June 2009 – Volkswagen Touareg 3.6I V6 FSI

The lorry made an average of 5 stops at CIMB Bank branches around town and at high traffic areas in Peninsular Malaysia. During each stop, the tow truck crews distributed flyers about the campaign, CIMB Bank goodie bags and cash rebate to its customers.

All that was needed to be done was just to open a CIMB Bank or CIMB Islamic account and deposit a minimum amount of RM500. For existing CIMB account holders, the same minimum amount of RM500 is required.

The campaign received an overwhelming response; and four very lucky female winners emerged as winners of this campaign and received the keys to their brand new Volkswagen car.

Excitement!

We, at Salina & Associates PR would like to express our heartiest congratulations to these four very lucky ladies!