Obesity and low fitness levels are main concerns in our current society. Quoting our country’s Health Minister, YB Liow Tiong Lai in his speech at a recent health awareness seminar, YB Liow said “Our population is literally growing sideways and getting out of shape over the years. We are currently facing an epidemic of overweight and obesity, which is apparent if we look at those around us.”

Nando’s Restaurants, Malaysia’s caring chicken player is making effort to help alleviate the ministry’s concerns over the issue and recently launched Nando’s Health & Nutritional Campaign, themed as “ Eat Responsibly”. Through the Eat Responsibly campaign Nando’s will be advocating the importance of healthy eating as well as combining it with proper fitness regime. The campaign runs from 29th October 2009 – 3rd January 2010 with a series of interesting activities lined up for the consumers.
“We believe that our core product which is our signature Peri-Peri Flame Grilled Chicken made from freshest A-grade butterfly cut chickens, with excess fat trimmed off, no added colourants, flavourants, additives or MSG would be the healthier meal option due to the ideal calorie count and high protein level,” said Mac Chung Lynn, CEO of Nando’s Restaurants at the campaign launch.
Mac added “On top of that other benefits would be Nando’s famed ingredient, the Peri-Peri is rich in Vitamin C, Vitamin A, high in anti-oxidants and the best of all is the capsaicin in chillies which helps enhance metabolism and burns fat.”

As a start to the campaign, Nando’s with the help of Kevin Zahri, Malaysia’s own health celebrity have carefully chosen the most suitable sidelines to accompany its existing Peri-Peri Flame Grilled Chicken for the campaign’s Peri Hearty Meal.
Nando’s Peri Hearty Meal consists of a ¼ chicken with the sidelines of a serving of grilled vegetables and a serving of Mediterranean rice. To compliment the healthy meal would be a bottomless Coke Light. Nando’s Peri Hearty Meal is available at all Nando’s restaurants for RM 17.80.

To encourage the consumers to select the Nando’s Peri Hearty Meal, Nando’s will be rewarding 5 lucky diners to fun-filled activity holiday package for 2 to Club Med Cherating. On top of that there will also be 50 consolation prizes of RM100 Nando’s gift vouchers. To stand a chance to win the holiday package or vouchers diners would only need to make a purchase of RM25.00 at Nando’s with a condition that the purchase must include at least an order of the Nando’s Peri Hearty Meal.
To further advocate healthy eating and healthy lifestyle, Nando’s will be collaborating with Malaysia’s No.1 health advocators, Fitness First for a 7-week fitness regime challenge. The challenge will see 2 lucky radio listeners who will be selected through the radio station’s online search to undergo training along with Jakeman and Rudy under the guidance and supervision of personal trainers from Fitness First. Both the lucky listeners will compete against each other to be the fittest throughout the 7-week challenge and Fitness First will closely monitor their weight, body fat and Body Mass Index (BMI). The winner of the challenge would have the opportunity to bring along a friend and holiday together with Jakeman and Rudy at Club Med Cherating. Besides that, Nando’s will also be offering members of Fitness First the Nando’s Peri Hearty Meal at only RM14.50.

Whether you are keen on keeping fit or staying healthy, Nando’s Peri-Peri Flame Grilled Chicken would be the perfect meal choice to compliment your daily regime. And you might never know you could end up winning something the next time you visit Nando’s because at Nando’s there is always a surprise waiting for you!












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