Welcome to Salina & Associates PR.

Salina & Associates PR provides a comprehensive range of public relations consultancy services that includes brand building, event management, celebrity endorsements, crisis communication and investor relations. The steady growth of our company is attributed to its talented and stable team, innovative ideas and high quality service which provides our clients with measurable results.

Our precision entails the successful delivery of a message to the target audience with a smart, strategic approach, the creative talent to ensure an impact and the commitment to perfect execution.

For us, our company exemplifies teamwork, enthusiasm, respect, honesty and passion. In every aspect of the business, we practice initiative and a tireless dedication that surpasses our clients’ expectations

We hope that you will enjoy our website as you get to know us better with each passing page
Best Regards,
Selina bt Dato’ Seri Yeop Junior

Started her career in Corporate Finance but found her forte to be in public relations when she was seconded to head the Corporate Communications Department of a public listed company in 1995.

Her energy and increased passion for public relations lead her to venture into the area of Integrated Communications at one of the largest advertising agencies in Malaysia serving a wide range of clients such as Rothmans of Pall Mall, Carlsberg, IKEA, 7-eleven, Motorola, NIVEA, CTRM, Mobikom, KPMG and many other notable MNCs.In 2000, Selina with the encouragement and support of her clients, decided to utilize her experience fully by setting up her own consultancy Salina & Associates PR Sdn Bhd. Over and above her in-depth knowledge of the media, Selina’s menu of public relations skill includes investor relations, brand building and event management.

She is a mother of three boys and holds an MBA from the Southern Pacific University of New York. Despite juggling a heavy workload and family commitments, she is a health enthusiast and finds respite in helping the less privilege. More recently, Selina has made it into the prestigious Harper's Bazaar Power List 2011 and her latest book, Small Business Success Stories - an inspirational tome chronicling the success stories of small Malaysian business owners - was launched by Datin Paduka Seri Rosmah Mansor, the wife of Prime Minister of Malaysia.

Our Services

Brand Building


Generating awareness, establishing and promoting company by using strategies and tactics to enhance brand equity through advertising campaigns and promotional strategies. At Salina & Associates PR, we recognize that branding is a crucial aspect of company as it is the visual voice of the company. Our goal is create a unique image about your company where it best suits you.

Investor Relations


The communication of information and insight between a company and the investment community is crucial. This process enables a full appreciation of the company’s business activities, strategy and prospects and allows the market to make an informed judgement about the fair value and appropriate ownership of a company. At Salina & Associates, we look to assist your company communicate effectively with its shareholders and the wider public.

Crisis Management


Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event or events. At Salina & Associates PR, in any crises, decisions are to be made quickly and rationally to limit damage to the organization.

Editorial Services


A well-written article can be a powerful tool to motivate, educate or persuade your audience. At Salina & Associates PR we combine a strong, compelling narrative with useful information to connect to your readers by evoking their senses and emotions the best way possible.

Event Management


A process of using business management and organizational skills to envision, plan and execute social and/or business events. From launches to conferences, Salina & Associates PR is prepared to organize an event for your company based on thorough study and research gained to give you the perfect event as requested.

Talent Management


Salina & Associates expanded its wings with the incorporation of Starstruck Talent Management. Starstruck is in charge of identifying and commisioning talents from the local modelling and entertainment industry relevant to our clients' media and PR campaigns.

SEE ALL OUR CLIENTS
  • Dato Jackson Tan, Group Managing Director
    I would like to extend my deepest appreciation to Selina & her team for their incredible work done during my media and blogger event with celebrity Chef Ismail. They have proven to be extremely professional and efficient – I could not have organized a better event without them. Thank you for all the hard work, and I look forward to work with you in the future!
    Dato Jackson Tan, Group Managing Director
    Silver Bird Group Berhad
  • Arvin Chia, Director Head
    Selina & her dynamic team stand out in the rapidly growing field of investor relations with their professionalism, financial acumen and most importantly, attention to detail. I have personally recommended their services to a number of my PLC clients and am pleased to say that all of them have been more than satisfied with the quality and level of services provided.
    Arvin Chia, Director Head
    Malaysian International Merchant Bankers Bhd
  • Kong Kwai Ching, Managing Director
    Dedicated, influential, professionalism and attention to details, well described the level of service and motto of Selina & her team. We had a great time with Selina and her team during our initial public offer (IPO) and the quality of service and results have injected fresh elements in our corporate profiles. She looks at things differently and advised me based on her years of experience in investor relations. I really appreciate her contribution to the growth of the company and I always tell her that she is the best I have ever met.
    Kong Kwai Ching, Managing Director
    Focus Dynamics Technologies Bhd
  • Ms Kiran Jeyabalan, Senior Vice President
    I know Selina for more than 10 years, and have watched her grow from a lovely young lady with a thirst for knowledge, into a beautiful, confident and mature woman with a passion for excellence. She has come through many trials and tribulations, remaining focused and undaunting in the pursuit of her family, education and career goals.With sheer grit, determination and hard work, she has successfully carved a name for herself in the field of public and investor relations...all this without losing her balance in life and the goodness in her heart. She always says I am her icon, but if you know Selina, you will agree with me that she is a role model for all of us...a true woman of substance.
    Ms Kiran Jeyabalan, Senior Vice President
    Malaysian Rating Corporation Berhad (MARC)